데커스 아웃도어, PLM을 통해 글로벌 비즈니스 성장

개발 환경 전체에서 가시성 확보 필요

소매 PLM의 리더

여러 브랜드로 구성된 수백 개의 제품과 글로벌 파트너망을 관리해야 하는 글로벌 비즈니스를 확충하는 작업은 결코 쉬운 일이 아닙니다. 라이프스타일 브랜드 기업인 데커스 아웃도어(Deckers Outdoor)는 현재의 비즈니스 프로세스와 기술로 미래의 성장을 지원하기에는 역부족이라고 판단했습니다.

PTC 소매 PLM 솔루션으로 글로벌 소매 비즈니스를 관리하는 방법에 대해 자세히 알아보기

As companies grow and expand into different regions, they are challenged to meet differing markets’ needs and adjust their offerings for new demands. Deckers Outdoor faced these challenges when tailoring their products specifically for different markets around the world.

Product Lifecycle Management (PLM) provides Deckers with the visibility they need across the development landscape. This helps them understand what is going on across all of their brands. With over $1 million in savings, PLM has allowed Deckers to drive spend optimization and inventory for the company. Early visibility gained with PLM also has allowed them to forecast earlier, on trend, and closer to market and has enabled them to get 20 weeks closer to market.

At this accelerated growth pace, Deckers’ existing processes couldn’t keep up with their continued growth. They needed consistency across brands and visibility into the product development process to leverage economies of scale. PLM has helped Deckers cut costs and integrate customer feedback and requests into their product lines immediately while ensuring consistency across brands.

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