아디다스 그룹(Adidas Group), PLM을 활용한 전략적 협업 달성

단일 정보 소스 구축 및 모든 지역의 제품, 공급업체 및 규정 정보를 명확하게 파악

소매 PLM의 리더

아디다스 그룹(adidas Group)의 명예 CIO이자 엔터프라이즈 아키텍처 글로벌 IT 부문의 책임자인 피터 버로우스(Peter Burrows)가 여러 브랜드와 제품 유형을 보유한 고객 중심의 조직에서 전략적 협업을 지원하는 소매 PLM 솔루션을 구축한 방식에 대해 설명합니다.

사전 구성된 포괄적인 소매 PLM에 대해 알아보고, 소매 가치 사슬에서 제품을 공동으로 계획, 설계, 개발, 소싱하는 방식을 어떻게 혁신할 수 있는지 살펴보십시오.



Adidas Group is a global company that designs and manufactures sports clothing and accessories, employing more than 46,000 people in over 160 countries. They produce a vast number of products, including many different lines and seasons. With a complex portfolio of products, adidas wants to keep things simple.

A big step towards achieving this simplicity has been implementing a single system to support many of their business processes, including a single repository for materials management. By moving from Excel to a comprehensive PLM solution, adidas now has a single source of information and visibility into product, supplier, and regulatory information across all regions.

Implementing PLM has also helped adidas accelerate their time to market, from product development through in-store delivery. As market and consumer demands increase and the number seasons and styles expand, adidas has made reducing time to market and production a focus. They have been able to meet these targets without reducing product quality and enhance their overall supply chain agility through better visibility and earlier and continuous involvement with merchandising, design and product development.